Privacy Policy

Last Updated: September 2026

Orange Brand (“we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us or otherwise interact with Orange Brand.

We process personal information in accordance with applicable South African data protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

1. Information We Collect

We may collect personal information that you voluntarily provide to us when using our website or services.

This may include:

  • Your name and surname

  • Email address

  • Telephone or mobile number

  • Billing information

  • Order and purchase information

  • School or product selections

  • Account login details, if you create an account

  • Messages or enquiries submitted through our website

  • Payment-related information processed through our payment service providers

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited and cookies.

2. How We Use Your Information

We may use your personal information to:

  • Process and manage your orders

  • Prepare products for production or collection

  • Contact you regarding your order

  • Notify you when your order is ready for collection

  • Respond to enquiries or customer service requests

  • Process payments

  • Maintain customer and order records

  • Improve our website, products and services

  • Prevent fraudulent or unauthorised transactions

  • Comply with legal, accounting and regulatory requirements

  • Send marketing communications where you have consented to receive them

We will only use your personal information for legitimate business purposes or where otherwise permitted or required by law.

3. Online Orders

When you place an order through the Orange Brand website, we collect the information necessary to process and fulfil your order.

This may include your contact details, products ordered, sizes, quantities, payment information and other information required to complete your purchase.

Your order information may be retained for accounting, customer service, warranty, record-keeping and legal purposes.

4. Payment Information

Online payments may be processed through third-party payment service providers.

Orange Brand does not necessarily receive or store your complete bank card details. Payment information may be collected and processed directly by the relevant payment provider according to its own privacy and security policies.

We may receive information confirming whether a payment was successful, declined, refunded or otherwise processed.

5. Cookies

Our website may use cookies and similar technologies to provide essential website functionality and improve your browsing experience.

Cookies may be used to:

  • Keep products in your shopping cart

  • Remember certain website preferences

  • Maintain login sessions

  • Understand how visitors use our website

  • Improve website performance

  • Support security and fraud prevention

Some cookies are necessary for the website and online store to function correctly.

You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the website or online store.

6. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted third parties where reasonably necessary to operate our business and provide our services. These may include:

  • Website and hosting providers

  • Payment processors

  • IT and technical service providers

  • Accounting or administrative service providers

  • Marketing and analytics platforms

  • Other service providers necessary to process or fulfil your order

These providers may only process personal information for the purposes for which it was provided and subject to applicable legal requirements.

We may also disclose personal information where required by law, regulation, court order or other lawful authority.

7. Protection of Personal Information

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

While we take reasonable precautions to protect your information, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Retention of Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.

Certain information relating to orders, payments and transactions may need to be retained for accounting, tax, legal or regulatory purposes.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it where appropriate.

9. Your Rights Under POPIA

Subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction or updating of inaccurate information

  • Request deletion or destruction of personal information where legally permitted

  • Object to certain processing of your personal information

  • Withdraw consent where processing is based on consent

  • Request information regarding how your personal information is processed

  • Lodge a complaint with the Information Regulator of South Africa

Requests regarding your personal information may be submitted to Orange Brand using the contact details provided on our website.

We may need to verify your identity before processing certain requests.

10. Marketing Communications

Where you have agreed to receive promotional or marketing communications from Orange Brand, we may contact you regarding products, promotions, schoolwear, special offers or other relevant updates.

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us directly.

Transactional communications relating to an existing order are not considered marketing communications.

11. Children’s Information

Our products may include schoolwear and products intended for children; however, our website and online ordering services are intended to be used by parents, guardians and other adults.

We do not knowingly seek to collect personal information directly from children without appropriate consent.

12. Third-Party Websites

Our website may contain links to external websites or services operated by third parties.

Orange Brand is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.

The latest version will be published on our website with the applicable updated date.

14. Contact Us

If you have any questions regarding this Privacy Policy, the personal information we hold about you, or how your information is processed, please contact Orange Brand using the contact information provided on our website.

Orange Brand
Brits, North West
South Africa

15. Information Regulator

If you believe that your personal information has been processed in a manner that does not comply with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa.

Further information about your rights and the complaints process is available from the Information Regulator.